Email marketing can be tricky for a lot of creatives, especially because it practically requires you to be tech-savvy and not everyone falls in that boat. So having an intuitive email marketing system that actually works the way you think can be an epic biz changer. After looking into a lot of email systems I hands down absolutely love my email marketing system, ConvertKit. today I am gonna breakdown some of my favorite features. (Plus you can snag a free trial using my affiliate link!)
Before I made the switch to ConverKit, I was “using” a free MailChimp account. By using I mean I had an account and some emails. But because it was so awkward to use, I never sent anything. Now I am an extremely tech-savvy person, so if a system is complicated to me…something is seriously wrong.
I attended a summit where ConvertKit was presenting their software and was immediately intrigued. Not only did they not charge per list, but they had an intuitive visual system. Bottom line, it was easy to navigate and understand. I could segment lists for different client types without having to pay for two lists too!
HERE ARE SOME OF MY FAVORITE FEATURES:
Visual automations are how you connect people who subscribe to your email list with the specific information you want them to receive. Below is a screen show of my welcome sequence automation. This one is pretty simple and sends my welcome sequence to new subscribers. (That is a bit of an oversimplification, but that’s for another blog post.) My favorite part about these automations is I can see how the information flows and easily rearrange the sequence of events.
AUTOMATIC BROADCASTS FOR MY RSS FEED
Sending out weekly blog updates has never been so easy with ConvertKit’s automated RSS broadcasts feature. With a couple of clicks, every Monday my readers get a digest of the past few blog posts. Plus, I can edit when they receive it and change up the template to make it more intriguing!
Talk about time saving!
A/B TESTING FOR SUBJECT LINES
Let’s be real not all subject lines are intriguing, but we can’t really know that until we test them. With the automated A/B testing from ConvertKit, I can set two different subject lines to an email and ConvertKit will determine will test a small portion of my email list, see which subject was more successful and send the rest of my list and email using the most eye-catching subject line!
EASY TO USE OPT-IN FORM CREATION
Creating eye-catching forms and landing pages is super easy and very customizable, especially if you know how to use CSS.
Convertkit will even host your landing page for you, so if you are still working on creating your bomb dot com website, you can still start collecting emails from potential customers.
Opt-in forms are able to send incentive emails or redirect to a special page on your site, so those freebies and opt-ins are never a problem to send.
MIGRATION SERVICE IS INCLUDED!
Transferring from your current email marketing platform is so easy because Convertkit will migrate your account for FREE! Which is extremely cool.
If you have never used an email marketing system before and want help getting started, did you know that I offer full-service ConverKit Setups?! In as little as a week, I can set up your account with all the bells and whistles and get you sending emails and freebies to your clients in no time.